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RecycleBank serves over a 100,000 customers in Pennsylvania, New Jersey and Delaware. In Wilmington 90 percent of residents reduced garbage going into the landfill by 40 percent. With "tipping fees" at $70 a ton, that yields of savings of $800,000, half of which the city shares with RecycleBank.
This Earth Day finds many more companies moving into a wide variety of environmental services, products and markets. It seems to be worth their while thus encouraging more of the same.
Incentives matter: this is a fundamental principle of free market environmentalism. Making money through the provision of environmental amenities creates powerful motivation for conservation and cleaner technologies to the benefit of all.
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How’s the Fishing? links to this page. Here’s an excerpt: