By William Tucker on 1.23.08 @ 12:08AM
If he wants to make a comeback, Rudy needs to change the subject.
I'm an independent journalist and try to be neutral about these
things, but I must admit I'm disappointed in Rudy Giuliani's abrupt
slide in the polls. Maybe it's because I'm a fellow New Yorker, but
I truly thought he was going to bring something more substantial to
the table.
So here's a bit of unsolicited advice to the Giuliani campaign
about how to get back in the ballgame.
STOP TALKING ABOUT 9/11!!!
Giuliani so far has been a one-note candidate. It's gotten so
bad that one editorial cartoon last week showed Rudy begging for
money on the streets of New York while holding a sign, "Down to my
last $9.11." That says it all. Public perception is that twenty
years from now, Giuliani will still be talking about September
11.
That's exactly what you don't want -- especially in this
election.
Let's face it. Whether you're for or against the effort in Iraq
(and I'm for it), people are sick of this thing. We got into this
five years ago and last week some high Iraqi official said he
thought we'd have to stick around until 2018. Voters don't want to
be reminded of all this.
Of course that doesn't mean we're going to pull out immediately
or in the near future when someone new gets elected. There is no
"peace" candidate in this election in the fashion of George
McGovern in 1972. Hillary is carefully hedging her bets and even
Obama seems to understand that he's not going to be able to cut and
run. Any intelligent person knows that at this point pulling out
abruptly would light a fuse that would blow up the whole Middle
East.
AS FAR AS THIS election is concerned, however, people want to put
September 11 behind them. That's why Rudy is doing so poorly. 2008
is going to be a huge break with the past. It's like Ronald
Reagan's election in 1980 -- people will wake up on November 5 and
find they are living in a different country.
I don't know what the change is going to be, but that's what
people want. Obama has captured this first with his mantra of
"Change." Now everybody has picked it up. Hillary Clinton is "Ready
for Change, Ready to Lead." Mitt Romney says "Change Starts Here."
Where is Rudy? He's still talking about 9/11.
By endlessly harping on the same subject, Rudy has become a
bore. He's like the high school quarterback who's earned a
reputation around town and gets invited to a few grown-up
parties.
It's fun to have him around for a while but when you realize
he's going to do nothing but stand around talking about his
exploits, people start rolling their eyes. This kid isn't ready for
the big time.
Giuliani has exhausted his 9/11 capital. By failing to evolve,
he's made himself the candidate of the past.
What should Rudy talk about to change the subject? I'm only a
reporter and I'm sure he's got plenty of good material on his
staff, but here's my list of interests:
* America's place in the world. It's obviously
time to start mending fences. We've gone it alone for the last six
years but now it's time to show we can play with others.
Global warming is an obvious place to start. I know it's mostly
hype, but the point is people believe there's a problem so
it's time to address it. Nobody who signed the Kyoto Protocol is
doing anything about it and we're probably doing more after not
having signed it. But do we have to isolate ourselves on
everything?
Why not go along with the rest of the world on this issue? Rudy
should announce, "I will sign the Kyoto Protocol." That will
electrify the press.
* Nuclear power. The only way we're ever going
to make any progress on carbon emissions anyway is by reviving
nuclear power. Rudy has said he's for nuclear but never makes an
issue of it.
The important point is that nuclear is now about much more than
global warming. It's about energy and the economy. If we don't stop
printing dollars to pay for foreign oil, we're going to lose more
than the world's good opinion -- we're going to lose our economic
leverage. (I know nuclear doesn't replace oil immediately but it
will if we develop electric and hydrogen cars.) France, Russia and
Japan are moving ahead with nuclear technology and starting to sell
to developing countries. We're doing to get left out if we don't do
something soon.
A presidential campaign is a courtship. As David Brooks wrote
the other day, people say they're interested in the issues but
they're much more interested in personalities. What we're doing is
trying to decide who we want in our living rooms for the next four
years. Al Gore lost in 2000 because people found him pompous and
condescending. John Kerry came off the same way, while George Bush
seemed more comfortable in his own skin.
I honestly believe Rudy Giuliani is the most intelligent and
engaging candidate in the Republican field, flexible, articulate
and certainly capable of inspiring and leading the country. But
he's got to come down from his high 9/11 horse and show the
voters.
And if something should happen between now and November to
remind us of the dangers in the world, don't worry -- people will
remember the other stuff as well.
topics:
Hillary Clinton, Global Warming, Iraq, Russia, Energy, Oil