By Jennifer Rubin on 1.21.08 @ 12:08AM
Mike Huckabee learns about the limits of identity politics.
Iowa showed the potential for Mike Huckabee and South Carolina
demonstrated his limits. The pundits waxed lyrical after Huckabee's
win in Iowa. He had transformed GOP politics or redefined the
Reagan coalition or signaled the revenge of social conservatives or
ushered in a new "change" storyline for the primary season. Well,
perhaps it was something simpler and more limited.
Huckabee beat Mitt Romney in perhaps the only setting he could
win. In the highly personalized retail politics of Iowa, in
caucuses in which neighbors bring neighbors (and church congregants
bring their fellow congregants) out to vote, Huckabee's engaging
personality and brand of identity politics could flourish.
He also was lucky in drawing an opponent who, although
exceptionally well funded, had difficulty connecting with voters on
a personal level. Romney ran on a newly minted conservative
platform designed to capture a skeptical segment of the electorate.
Huckabee ran as one of them. It did not hurt that while
Huckabee had humor and charm to spare, Romney offered all the warm
fuzziness of, well, of a turnaround executive.
While the national media and conservative commentators warned
the Iowa electorate of Huckabee's record on taxes and his history
of ethics troubles and revisited the Wayne DuMond episode in great
detail, the Iowa voters seemed just not to care all that much. This
in a nutshell was a vote for who Huckabee was -- a congenial small
state governor, populist, and Baptist minister -- not for what
policies he espoused.
To an extent, Romney unwittingly played to Huckabee's strength
with The Speech intended to respond to concerns about his Mormon
faith. The Speech merely intensified Iowa voters' focus on faith
and away from issues. Ironically, voters for whom religious faith
was a key consideration were reminded that Romney had to give such
a speech to prove his bona fides while Huckabee merely had to give
another sermon the Sunday before Election Day.
The results of Iowa were vastly over-interpreted by the media as
a signal the Reagan coalition had splintered. Based on nothing more
than the votes of less than 115,000 voters and a collapse of
Romney's support, pundits proclaimed a new era in primary politics.
Money was out, charm was in. Experience didn't count; change was
the new rage.
Well, New Hampshire, Michigan and now South Carolina have
suggested that all this may have been terribly overblown and just
plain wrong. In each of these states Huckabee continued to pull in
support from social conservatives and co-evangelicals. But he
gained the votes of practically no one else. In New Hampshire
Huckabee got 6% of voters who were not "born again." In Michigan
that figure was 8%. In South Carolina he did somewhat better but
only garnered 14% of these voters.
In a multi-candidate field Huckabee's astounding lack of appeal
among non-religious right voters has been masked. However, the fact
remains that voters who are not "like him" don't much like him.
With a few more primaries under the pundits' belts, some
rethinking might be in order. Perhaps Iowa was not about the crack
up of the Reagan coalition but about its enduring importance. For
the GOP which is struggling with the fate and future of the Reagan
coalition it should offer a lesson. Identity politics takes you
only so far and successful candidates -- as McCain was in South
Carolina -- cannot win solely on the basis of their success in
attracting one segment of the Republican base. While Huckabee's
supporters offer unquestionable enthusiasm and energy, they are no
substitute for a balanced base of support.
For Huckabee this suggests his future is limited. Unless he
vastly and quickly broadens his appeal beyond the religious right,
he is unlikely to put together a coalition of voters in the long
list of February 5 states that will be needed to gain the
nomination. In that sense he has been a welcomed reminder that what
you believe and what you have accomplished counts more in
Republican politics than who you are.
topics:
Taxes, Energy