By Jennifer Rubin on 3.14.07 @ 12:08AM
In an age of niche broadcasts and ghettoized audiences, no news is good news.
It was announced last week that Katie Couric is getting new
producer, Rick Kaplan (formerly of ABC,CNN, and MSNBC), to beef up
her nightly news broadcast. I confess my initial reaction was to
try to recall the last time I watched a network evening news
broadcast. I think it was when I had the flu in 2003. Really, who
among the politically curious in America goes until 6:30 pm to
catch the news and can find 30 minutes of time at that hour of the
day to watch it? It is remarkable that apparently many millions of
people still do. (I'm convinced they are relatives of the anchors,
retirees, or professionals taking a "mental health day" from work.)
So why does it matter if Katie is perky or serious or if her
newscast is substantive or biased?
We could say it matters less than in the pre-cable and
pre-internet world. Surely any news consumer at any hour of the day
can select from literally thousands of choices. More and more of us
clearly prefer to select sources that match our level of news
sophistication and political preferences. Jon Stewart may be the
only "news program" an under 30 urban single person watches. Daily
Kos has all the news without that annoying deference to the
President a former "Dean-iac" could want. For the now chronically
depressed Republican Party faithful Fox offers Iraq news with a ray
of hope and a sprinkling of unflattering stories about Nancy
Pelosi. But is this all a good thing?
Here's the rub and it came more clearly and dramatically then
you could have imagined. The Democratic presidential hopefuls,
egged on by MoveOn.org, just bugged out of a debate in Nevada to be
moderated by Fox because, well, it's Fox and Fox is just not where
liberal Democrats want to be seen. What if this is a new trend?
Only Democrats appearing on MSNBC, only Republicans on Fox. Then
you wouldn't even have to see someone with an opposing view, let
alone listen to news anchors reporting on things you'd rather not
hear, with sly digs you don't like.
This type of niche world has its pluses and minuses for
conservatives. Conservatives will argue that without all these
alternative sources conservatives get the short end of the media
stick and would be the perpetual piñatas of the
New York Times and broadcast news anchors. On the
downside, by segregating themselves in conservative websites and
the safe cocoon of Fox news, conservatives lose a real advantage
they have had for years over liberals: practice in articulating
their sometimes unpopular viewpoints to hostile audiences.
Conservative commentators from Michelle Malkin to Laura Ingraham to
Hugh Hewitt recount again and again the valued experience in
college and mainstream media they gained because they were
surrounded by people who disagreed with them, often rudely so.
Likewise for liberals, they are no doubt delighted with the
plethora of websites from Huffington Post to DailyKos and the
addition of MSNBC to their club of the left-leaning outlets. That
said, it is likely not a good move to boycott the fastest growing
cable news network and give the appearance they are too timid to
take on Brit Hume. If they think he's hostile, wait until they win
the White House one day and have to sit through a UN General
Assembly session.
So what is the answer? Maybe Katie would do better to choose a
former Fox producer rather than one from MSNBC. She might hear an
opposing view or two, he might suggest she modify some loaded
language and the two of them could argue about whether it really is
fair to say "Extreme Liberal Senator Kennedy" just like they say
"Arch Conservative Sam Brownback." Until that happens, news
consumers aren't likely to abandon their news ghettos any time
soon.
topics:
Mainstream Media, Iraq, NATO