. Page forward through the pictures on that
website, and you'll immediately see the explosion of consumer
triumph that followed, illustrating the exuberance of the post-war
era. The second page after the horse and buggy ad shows the model
my Dad and Uncle Charles picked up for my grandfather, though it is
a '46, not a '48.
In the years since, the "Tudor" model has been completely
overshadowed by the popularity of the 1948 Ford Coupe, a hotrodder
favorite, and the 1948 pickup truck, also a renovator's classic.
The Tudor was a big, heavy car, like all its post-war fellows, and,
featuring one of "two great engines," a 90 hp six or a 100 hp
eight, seriously underpowered.
MY FIRST MEMORY, WHEN I CLAIMED IT, aroused disbelief. It was a
fire, and it happened when I was an infant. My grandparents, out in
the middle of the great plains in a tiny town, used to have to find
their entertainment where they could, so when the fire whistle blew
in the middle of the night, they got out of bed and saddled up to
go see it. When I was a baby staying with them, they took me along
one night.
A gas station had blown up. The orange flames shot skyward. I
watched from (I suppose) my grandmother's arms in the passenger
seat (I remember the chrome trim line down the middle of the
windshield and its position in my vision), and later verified the
memory to my grandmother by telling her that the gas station had a
scalloped clay tile roof.
By the time I was eight or nine, the Ford already sounded
feeble, its spasmodic engine note -- Rrr--rrr--rrr --
sounding through my childhood. Out on a Sunday drive once, I
challenged my grandfather to see how fast the car would go. Grampa
said nothing, just smiled his careful little smile and stepped on
the accelerator.
"Hank!" my grandmother exclaimed. "What are you doing? You slow
down now, Hank."
Grampa never drove much more than a sedate 45. The Ford crept up
to 50, to 55. Rrr--rrr--rrr!
"Hank! Land sakes, Hank! Slow down!"
My grandmother never learned to drive at all. Now, with the Ford
shaking and juddering and approaching 65, she was truly scared. And
at last my grandfather let up, still smiling.
I DRIVE A 12-YEAR-OLD CAR NOW, and it's in fine shape. I can't
imagine why the Ford wore so badly as it did. It was not like my
grandfather to neglect machines, not at all. But by the time I was
almost 12, the old Tudor shook and rattled, and the engine
displayed no enthusiasm at all. It was noisy and rough and weak.
Maybe the horsepower was never enough for the heavy body. Maybe the
South Dakota winters tore it up. My parents bought Grampa a new
(used) Chevy in 1959, just a year before he died. The Ford, for
whatever reason, was shot.
Maybe Grampa got a post-war lemon. It may be that a lot of
machines were thrown together in a hurry in that giddyup time when
everybody wanted something new.