By Paul Beston on 11.4.05 @ 12:14AM
Things started to change on November 4, 1980.
Even back in November 1980, a time that seems so far removed
from our technological age, political campaigns knew things long
before the voters did. Both Ronald Reagan's and Jimmy Carter's
insiders understood a day or so before the election that the
President was done for. Weekend polling told Patrick Caddell what
he needed to know, and he passed the word along to Carter. Reagan
was going to become the next president.
For all the American people knew, the race was still essentially
a toss-up, though it had seemed to be moving slightly in Reagan's
direction. The week before, the two candidates faced off in their
only debate. History remembers that night for two Reagan lines that
have become part of our political vocabulary, for good or ill:
"There you go again," which must be the most overhyped political
one-liner of all time; and "Are you better off than you were four
years ago?" which largely deserves the stature it attained, as one
of the great framing devices any politician has used.
But Reagan was much more than one-liners. The reason those sound
bites resonated so much in the 1980 debate was that they came in
the context of his all-around strong performance, outclassing
Carter not just in quips but in content, command, and presence. The
lines were just ribbons on a box.
For voters, the debate performance seemed to put to rest the
fear the media and the opposition had been drumming up about Reagan
as a reckless cowboy who would "push the button." That was always
founded in politics, not reality. Even as a mere 14-year-old at the
time, I'd sensed immediately that Reagan was not dangerous, but
that he was tough.
I'd first heard him speak in July, 1980, when I sat on the floor
of my family's living room in Illinois, watching him accept the
Republican presidential nomination in Detroit. My father sat behind
me in his reading chair, holding the newspaper up as he was wont to
do, but mostly peering over it at the TV, the way he did on those
rare occasions when what was being broadcast was better than what
he was reading.
The man on the screen was sublime. I'd never heard anyone talk
that way before, not at my youthful age, in the waning months of
the worst presidency of the American century. It didn't seem, in
Jimmy Carter's America, that politicians could say things like:
The major issue of this campaign is the direct
political, personal and moral responsibility of Democratic Party
leadership....They say that the United States has had its day in
the sun; that our nation has passed its zenith. They expect you to
tell your children that the American people no longer have the will
to cope with their problems; that the future will be one of
sacrifice and few opportunities.
My fellow citizens, I utterly reject that view. The American
people, the most generous on earth, who created the highest
standard of living, are not going to accept the notion that we can
only make a better world for others by moving backwards ourselves.
Those who believe we can have no business leading the nation.
I will not stand by and watch this great country destroy itself
under mediocre leadership that drifts from one crisis to the next,
eroding our national will and purpose...
Reagan was inspiring that night, but he was also, at points,
just short of angry and irritable. That phrase -- "I utterly reject
that view!" -- was delivered with a pursed lip expression he rarely
wore in public. He must have been some kind of magician, though,
because he seemed to be talking directly to both me and Jimmy
Carter. He didn't sound like a madman. If anything, he sounded like
my father, the most sensible man I knew.
On election night, the newscasts had barely gotten started when
they were announcing that Carter was going to concede, a gesture
grounded in empirical logic -- the election was lost -- but also in
Carter's customarily disastrous political judgment. Getting on
television and conceding the election before the polls had closed
on the West Coast was a perfect expression of the wreckage that he
had brought to his country and his party. Even today, Democrats
fume about it, and with good reason. For myself, I was grateful to
President Peanut for conceding before my bedtime. I could never
watch the second half of Monday Night Football, but at least I knew
who our next president was.
I remember Carter coming into the hall of his election
headquarters to make his concession speech, wearing that hapless,
hangdog look on his face, an expression that is etched into my
memories of growing up. I did pity him. The poor man, I thought, he
tried his best. And I thought then that he was a good man, though
25 years later I'm not so sure.
So Carter would go. And with him would go the "crisis of
confidence," which he had both inflicted and reflected; the willful
refusal to distinguish friends from enemies; the "shock" at the
presence of evil in the world; the hectoring self-righteousness and
spiritual emptiness; the paralysis in taking action, like a father
unwilling to defend his sons in a fight. God help this country if
another man like him comes along anytime soon. A great country's
Carters should be spaced out by at least a century.
I remember less about Reagan's victory speech. Having won, he
had less need of oration beyond expressing his thanks and his
confidence in the future, a note he would never stop sounding. The
important thing was that we would be seeing much more of Reagan and
much less of Carter. Eventually, Carter would develop a shadow
ex-presidency every bit as sanctimonious and wrong-headed as his
real one, but that is another story. Reagan would serve two terms,
change history, and leave Washington with the gratitude of his
countrymen ringing in his ears. He had no need for shadows, and the
monuments are going up.
"Thank God," my father said to someone on the telephone that
night. Our phone kept ringing.
"And so," one of the newscasters intoned as Reagan departed the
victory stage, "it is over." It was. And then something else
began.
topics:
Television, Business