By David Hogberg on 8.12.05 @ 12:07AM
What's the one way to sell Social Security reform?
WASHINGTON -- President Bush recently urged Congress to move on
Social Security reform. The President deserves a lot of credit for
pushing this issue as much as he has. Late last year, in talks with
some conservatives and libertarians, one could hear doubts about
whether Bush would actually make reform a priority. He has since
removed all doubt, and reformers should, for that at least, be grateful.
Unfortunately, reformers lost round one of the debate. Bush's
renewed emphasis on the issue makes it a good time to consider why
we lost and how we can do better in round two.
The first reason we lost is that too many of us focused on what
the Cato Institute calls the "Green-Eyeshade" aspect of the debate.
(I plead guilty,
and guilty,
and so on.) We harped on accounting terms like solvency, present
value, price indexing, and transition costs. We even got
sidetracked on a debate over whether there was a crisis. There was
really no reason for this -- most polls already showed that about
70% of the public thought Social Security either faced a crisis or
major problems. We didn't need to make the case that something
needed to be done when a vast majority of the public already
agreed. Instead, we need to emphasize terms like ownership,
control, and choice. Our arguments should focus more on the fact
that with personal accounts, workers will own their Social Security
money. We must also stress that they will have more control over
their Social Security because they will have more choices about
where to invest that money.
The second reason we failed is that we took a comprehensive
rather than piecemeal approach to reform. In doing so, we kept
supplying ammo to the opposition. By focusing on changes to the
benefit formula like progressive indexing, we enabled them to
scream, "Benefit cuts!" By focusing on transition costs, we enabled
them to scream, "Deficits and debt!"
If we take incremental approach to reform, we can win round two.
There are three pieces to achieving reform: establishing personal
accounts, financing the transition, and changing the benefit
formula. They should be taken in that order.
By first establishing personal accounts, we give the American
worker something to own. With the account, he will see first hand
what reform means: ownership of his Social Security money. This can
be done in such a way as to put the other side on the defensive.
"Democrats want to squander the surplus -- we want the American
people to own it. They want to spend your Social Security money. We
want you to be able to save it."
In this first step, there are no changes in benefit formulas
that enable the other side to raise the specter of benefit cuts. It
also avoids any tussles over transition costs since it does not add
anything to the national debt.
Once Congress has established personal accounts, it will be much
easier to sell transition costs and changes to the benefit formula.
Persuading account holders to endure transition costs will be a
snap once they know that those costs will mean more money in their
personal accounts. The same goes for altering the benefit formula.
Assuming that it is easier to give up something if you are familiar
with what you are getting in return, it shouldn't be a difficult
sell to show account holders that reducing the traditional benefit
is necessary to keep the system going.
Senator Jim DeMint's reform achieves most of this. However, it
has a benefit offset for those accepting personal accounts, which
leaves it vulnerable to the charge of benefit cuts. The President
should consider backing the DeMint plan, with the condition that
the benefit offset is dropped for the time being. Combine that with
a campaign that focuses heavily on the ownership, control, and
choice aspects of the DeMint plan, and reformers can win round
two.
topics:
Social Security, NATO