By Paul M. Weyrich on 9.28.04 @ 12:04AM
Mainstream media used to be liberal and responsible. Now it’s just one of those things.
WASHINGTON -- Up to this point I have refrained from commenting
on the whole CBS controversy. Years ago, when I was the political
reporter and weekend anchor at the CBS affiliate in Milwaukee, the
CBS news team was regarded as the finest in the nation. When Walter
Cronkite told us that this is the way it was, half the nation
believed it. I recall when a young Dan Rather, then up and coming,
called from his hotel room after watching one our newscasts just to
say he thought we had done an excellent job. The whole newsroom
glowed for about a week. CBS had a certain integrity to it. It was
the network of Edward R. Morrow, after all. I recall our program
director Baylen Smith commenting on a CBS documentary on hunger in
America explaining to us that now television had real power in
America. We could move people on issues. We took our cue from CBS.
When they did a documentary or an in-depth feature, we followed up
on the local level seeing if we could find in Milwaukee what was
documented about New York or Baltimore or Washington.
One of my proudest moments came when I got to do a live feature
on the "CBS Evening News" with Walter Cronkite. We called every
relative we could think of. When my great moment came, Cronkite
said "and now reporter Paul 'Way-Rich' has the story from
Milwaukee." (For those of you who don't know, my name is pronounced
like "Y-Rick.") The CBS producer in New York was nice enough to
call me to apologize. "We couldn't get the correct pronunciation
through the old man's head. Once he saw the spelling of your name,
we couldn't convince him otherwise," the producer told me. Oh,
well. The thought of Walter Cronkite arguing over the pronunciation
of my name was still heady enough stuff. I had better luck with the
"CBS Morning News." Believe it or not, back then (we're talking
about the mid 1960s) the "CBS Morning News" was actually
competitive with the "Today" show. They never surpassed the "Today"
show, mind you, and when ABC launched their revised morning show,
CBS dropped to third place from whence it has never recovered.
What does all of this have to do with the CBS use of clearly
forged documents? The point is simply this. Even though, like all
national news organizations at the time, CBS leaned left, still it
did have standards. If you were a CBS affiliate, you were expected
to live up to those standards. Some 40 years ago it was
inconceivable that such a rush to judgment would have occurred. We
were given lectures about the necessity of always having more than
one source for a story. We were told of the failsafe system CBS had
built into its news operation to be sure that stories could be
checked and re-checked. As CBS affiliates we were expected to do
the same.
I well recall getting into trouble because I went with a story
from a single source. I had what we used to call a scoop and I was
so anxious to get it on, I didn't check on its reliability. One of
the people named in the story complained bitterly to the general
manager of the station, who subsequently was on my back. I was
saved when the story turned out to be true. But I have no doubt if
the story had turned out to be false I would have been fired. There
was accountability back then. That same Baylen Smith told us a
story about some firings that had taken place in New York because
stories were sloppily done. The message to us in the newsroom was
unmistakable: He would hate to have to fire us for the same reason.
Yes, back then you were proud to be associated with the CBS
name.
WHAT ABOUT NOW? How the mighty have fallen. As Dan Rather assumed
more and more power over the CBS Evening News, there were less and
less controls over news programming. Back in 1988, Rather did a
documentary in which he purported to follow the lives of half dozen
military guys who had served in Vietnam. They told their stories of
have committed terrible atrocities in Vietnam (just like the Winter
Soldier hearing conducted by John Kerry in the early 1970s) and
then supposedly documented all of their troubles back in the USA.
The only problem was none of it was true. Some had not been to
Vietnam at all. Others were not where they claimed to be. The whole
story was an elaborate hoax. Did Rather know then that he had been
fed a bill of goods? Did he again rush to judgment without checking
the issue out? When confronted on the issue, CBS said, "We stand by
our story." In 1988 they could get by with that and make it stick.
There was very little talk radio. There was no Fox News. There was
no Internet. There were no bloggers.
Rather got caught in this current day hoax by a group of
bloggers who put pieces of the puzzle together and who exposed this
hoax for what it was. CBS tried the same thing. "We stand by our
story." It didn't work. Rather has been forced into a half-hearted
apology, which strikes me as an apology for getting caught. CBS
itself had to appoint former Attorney General Dick Thornburgh to
head an investigation to determine just what happened. We don't
need such an investigation. The bloggers could tell CBS what
happened if they really wanted to know. As to how the forged
material made it onto CBS Sixty Minutes II, it was Rather who has
an agenda, and who saw the opportunity to damage President
Bush.
Now many of my conservative colleagues are calling for Rather to
resign. I am not one of them. I want Rather to stay. I hope in his
arrogance he continues to believe, as he told the Chicago
Tribune on the day after his "apology," he still thinks the
documents might be authentic. The so-called mainstream media,
including and especially the "CBS Evening News," are in a state of
decline. Every single rating book which comes out shows less people
watching their newscasts and more people watching cable, especially
Fox News. And then there are those people, now considerable in
number, who no longer watch any television news. They have
computers. They have their favorite web sites such as NewsMax.com
and a host of other conservative sites such as National Review
Online. They also surf the newspapers around the country. They
can pick and choose the stories and columns they want. They won't
have a whole paper shoved down their throats.
IT IS TRULY A NEW WORLD out there. One that I never thought I would
live to see. I got tears in my eyes watching Vice President Spiro
Agnew attack the major media at a media meeting in Des Moines,
Iowa, in 1969. I still think his forced resignation was payback
time. Anyway, I never ever thought I would see the mighty networks
having to fight to survive. Some analysts are suggesting by the end
of this decade there may not be the worldwide network facilities as
we know them today. Newspapers for the most part are also in a
steep decline. Many won't survive. Others may survive just
online.
This is the reason that the liberals are so anxious to shut down
talk radio. This is why they curse Fox News and are trying to
figure out a scheme to put them out of business. This is why the
liberals are so anxious to tax and regulate the Internet. These are
the gasps of a dying industry. Rather resign? Heck no. He should
stay there so he can go down with the ship.
Some day, one of my grandchildren, looking at my curriculum
vitae will ask, "Grandpa? What is CBS. It says here you once worked
for an affiliate." I'll reply: "It's a long story. But it doesn't
matter. They don't exist anymore. Remind me to have that stricken
from my C.V." After all, when you no longer are proud of the
affiliation, why mention it?
topics:
Mainstream Media, Television, Business, Military