Either way, Kerry is bringing longtime adviser Michael Whouley on board the campaign for the stretch drive.
The shadowy Whouley, who avoids the limelight as much as possible, was a surprise add-on to the campaign for even some of Kerry’s most senior advisers. Whouley is largely credited with saving the Kerry campaign’s bacon in Iowa, and as Kerry has struggled to gain any traction in the polls beyond his razor thin margins in the past month, there have been whispers that “Magic Michael” might have to be drawn out of his Boston offices once again.
“[Kerry campaign director] Mary Beth [Cahill] has this thing running like a Swiss watch, but there is something missing,” says a Kerry supporter in Washington. “Basically, this is just to shake things up a bit, I think. Nothing more.”
Whouley comes on board at a time when Kerry is reserving cash for wall to wall media blitzes in September and October. The DNC and other Democratic interest groups have been spending their own money touting Kerry on TV and radio ads around the country. There is an expectation that Whouley will be critical to setting up those media buys and the messages they contain once the Kerry camp gets back on line.
Whouley is also expected to lend a hand to the state organization operations, which may be a tip-off that there are some concerns once again about Kerry’s grassroots operations in certain swing states. Fixing the state operations was one of Whouley’s tasks in 2003 when Kerry asked him to travel to Iowa to fix his sputtering campaign.p> EDWARDS NARROWS HIS APPEAL br> Sen. John Edwards
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