First, there is word that his campaign plans to spend millions in media buys in supposedly safe states such as California, New York, and Massachusetts. "This early in the campaign, that just doesn't make sense unless there is some insecurity in his standing there," says a Democratic political consultant who is not working for Kerry. "It's one thing to spend a little on image or message reinforcement, but some of the dollar amounts I've heard being budgeted in New York and elsewhere would indicate that the campaign thinks it has to do more than that."
The Kerry camp is currently spending about $30 million in 20 states. Those ads are intended to "introduce" Kerry to voters in states that are up for grabs. The campaign, according to sources, intends to spend another $10 million to $15 million in other states once thought to be already in the Kerry side of the electoral ledger.
Then there is growing rift between Kerry and his policy and senior strategists. On at least two occasions in the past month, reporters have asked the candidate to defend remarks made on the stump, including positions and plans on the Israeli-Palestinian negotiations and corporate outsourcing. In each instance, Kerry defended his position by first trying to clarify it, then by running away from it by blaming his speechwriters.
Kerry claimed that his speechwriters snuck in references to "Benedict Arnold" corporate citizens when he had insisted that they not do it. Likewise, he claimed speechwriters, against his orders, placed references into a major policy speech on the Middle East about his desire to bring serious Middle East hands to the negotiating table. He mentioned by name former president Jimmy Carter and former secretary of state James Baker. Then he laid out why they would be strong additions.
Never mind that it is generally assumed that Kerry reads the material he utters before he takes a podium. And never mind that it is generally assumed that most of Kerry's utterances are at least vetted if not written by senior strategist Bob Shrum. "The staff has become a convenient excuse for him on the record with reporters, kind of like his escape hatch," says a campaign worker in Washington, D.C. "Perhaps Senator Kerry doesn't think it gets noticed much, but it does. A lot of us aren't here out of loyalty to him. We're here out of loyalty to the Democratic Party. He shouldn't confuse the two."
The last person Kerry should be dumping on is Shrum. The man who engineered Al Gore's political message in 2000 has already positioned himself as the sole message maker and monitor for the Kerry campaign, having cashiered many of the other message folks that had surrounded the candidate early in the campaign.
"I'm sure Shrum doesn't mind taking a hit for his guy," says the political consultant. "But it has to be driving him nuts that his guy can't even take a position on rhetoric like the Benedict Arnold line of attack. It's not even a policy point."
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