Bob Shrum is a winner. Any Democratic candidate
worth his salt wants Shrum on his or her team. Al
Gore wanted him in 2000 and got him. John
Edwards wanted him, and got him for 2003, but when Shrum
wanted too much control, Edwards sent him packing to John
Kerry’s camp. And look who’s had the last laugh.
No one doubts that Kerry isn’t thanking his lucky stars that
Shrum is on his team, but wherever Shrum goes, controversy seems to
follow. The Edwards divorce wasn’t too messy, just enough to
alienate some of Edwards’ longtime campaign aides.
Now Shrum seems to have done it again. On Friday, the Kerry
campaign announced that Jim Margolis, its media
buyer and, along with Shrum, one of the campaign’s TV and radio
spot producers, was leaving the campaign. Margolis’s firm will
continue to buy TV and radio time for the Kerry campaign, but
creatively, in developing the ads’ tone and message, the job now
falls exclusively to Shrum.
The split occurred, according to campaign insiders, when
Margolis was presented with a new contract for the general election
that essentially made Shrum his supervisor, something Margolis was
not willing to live with.
“The only reason this is even a story is because it’s Shrum,”
says a Kerry staffer. “This happens all the time on campaigns.
People come and go, particularly now as we transition from primary
to the general. All kinds of shifting is going on.”
p>Margolis and his firm certainly didn’t lose out in the deal.
Upon joining Kerry’s campaign, he and Shrum created a firm named
Riverfront
Media
. This company developed and produced Kerry’s radio and TV
spots during the primary season, and, according to filings with the
FEC, billed Kerry’s campaign more than $10.5 million.
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