The American Spectator

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br> Re: Bob Collins' Selling Conservatives : /p>

I also used to wonder why Mr. Limbaugh's show seemed to feature second tier (and worse) advertisers. At the time I was a media sales representative and asked a media buyer employed by a major advertising agency for a major regional fast food chain why she did not purchase ad time on the Rush Limbaugh Show. Since much of his audience was mobile, had attractive income levels, and good prospects for purchasing fast food it seemed like a good fit. Her response was a crinkled up face and a sneering "I would not buy time on that show for any of my clients, ever!" She then went on a short but energetic tirade regarding her personal disdain for his politics and how she would have no part in supporting his views.

Remember, most media buyers at advertising agencies are young and female with recently minted liberal arts degrees. To the extent that they are political at all they do not tend to support policies favored by conservatives. In addition, Limbaugh tends to come across as loud, obnoxious, overbearing, and not a particularly good listener: these are not qualities that young liberal women find attractive. With the power to direct clients advertising dollars in a lot of different directions, it is very easy for these media buyers to simply spend their customer's money elsewhere and not have anybody question why.

p>Unless companies specifically request that their advertising dollars be spent on media outlets featuring a conservative point of view (and are willing to deal with the mainstream media backlash this would probably create) conservatives will continue to be subjected to pitches for Christy Lane CD's and "performance enhancing" vitamins. br> -- Tom Anderson br> International Used Truck Center br> Charlotte, NC /p> p> I've listened to Rush for 13 years! I've bought a Select-Comfort mattress (best mattress my husband and I have ever had), and we just bought our 3rd Bose Wave Radio! We are totally satisfied with them ALL! Thanks for your advertising, Rush! br> -- Sandra Longer

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