Welcome to the CBS, the Clinton Broadcasting System. Was Rush considered? Also: Edwards snipes at Graham.
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CLINTON BROADCASTING SYSTEM
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According to several CBS entertainment division and news division
sources, there was internal opposition to pairing former Sen.
Bob Dole
with former President
Bill
Clinton
in the new "commentary" feature on the
newsmagazine show, "60 Minutes."
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"It's putting a heavyweight up against a lightweight, an unfair
fight," says one entertainment division employee based in New York.
"It was clear they wanted Clinton and, really, only Clinton. But
they knew they couldn't get away with that, so they got Dole."
According to another news source, names other than Dole were
bandied about: former Rep. Newt Gingrich, outgoing
Georgia Republican Party director Ralph Reed,
William Bennett, even former presidential
candidate Steve Forbes.
"But Clinton's people were adament about who they would let
their boss appear with, and they were especially sensitive about
not wanting anyone who was directly involved with the whole Monica
Lewinsky/impeachment thing. That kind of emptied the swimming
pool."
"The dream team would have been Clinton and Rush
Limbaugh," says another CBS News staffer. "I don't know
that it was talked about seriously, but we were all aware that that
combination would have been an amazing ratings coup. I mean, the
Nielsen numbers would just spike for that segment, you know it. And
it would have been a fair fight."
But Limbaugh would have been a nonstarter with Clinton, who has
been chasing down every TV opportunity that has arisen. Nothing has
quite fit his schedule or his requirement that the workload be
comparatively light, until now. He will appear on air for no more
than 90 seconds during the segment, and be paid a six-figure salary
to do it.
In the past, Clinton has turned down other media roles for
stated reasons such, they would undercut the dignity of his
position or concern that he not appear to be campaigning against
the Bush Administration. But apparently $1 million and going up
against an 80-year-old retiree was too good an opportunity to turn
down.
"Dole isn't a patsy; he was a good choice to go up against
Clinton," says a CBS news producer. "Limbaugh? Gingrich? This is a
former president we're talking about. Next people will be saying we
should have signed Ann Coulter to do it."