MSNBC's Savage Side. Plus John Edwards: Out with the old.
p>
MSNBC'S SAVAGE SIDE
br>
MSNBC executives can deny it all they want, but they are definitely
looking to cut into Fox News's perceived monopoly of "conservative"
viewers. On Saturday, the NBC-controlled cable net will air a show
featuring San Francisco-based talk radio host
Michael
Savage
.
/p>
Meanwhile they mull how best to utilize former Republican House
leader Dick Armey in their programming.
But it isn't just in front of the camera that MSNBC is looking
to change its point of view. In the past month, the cable channel
has been interviewing and hiring researchers, story editors and
producers with a conservative bent.
"We don't want people who just read the New York
Times," says a New York-based MSNBC producer. "We've got
plenty of those types. We want people who read and understand
National Review, the Drudge Report and Lucianne.com."
Understand?
"Just because we put a conservative like Savage on the air
doesn't mean we're going to win any more ratings points," says the
producer. "We have to develop stories and issues-coverage that a
right-leaning viewer wants to watch."
p>
IN WITH THE NEW
br>
Sen.
John Edwards
has apparently decided he
doesn't need the two men most credited for his political successes,
and is instead going with a political team almost wholly made up of
Clinton-Gore staffers for his presidential run.