By Michael Craig on 11.21.02 @ 12:05AM
The New Rudy needs the Old Rudy. But why does he need the Old Rudy now?
Rudy Giuliani has been on a hot roll for so long that maybe he
can be forgiven for thinking it will last forever. He spent two
terms as an effective, popular mayor, a Republican in a Democratic
stronghold. He chose the right issues, developed effective
measures, and actually changed the city's attitude about itself, as
well as the country's. His composure, dignity, and resolve
following the terrorist attacks on his city became a rallying point
for the nation.
Until this week, it looked like that roll could sweep Giuliani
into whatever political office he might seek in 2006 or 2008, even
the presidency. The former mayor has been making some serious money
this year -- a best-selling book, another on the way, $100,000 per
speech, consulting deals on crime prevention and crisis management
-- without compromising himself or his popularity. At the same
time, he has forged relationships with the nation's business
leaders that will prove valuable for any future political run.
So why in the world is Rudy Giuliani getting mixed up in
WorldCom's bankruptcy reorganization? On Monday, his consulting
company, Giuliani Partners, confirmed that he was working with
vulture-investing whiz David Matlin to raise money to continue
buying WorldCom's depressed debt securities and control its
reorganization. Matlin is already WorldCom's largest creditor,
having spent $300 million. (The face value of that debt was about
ten times that amount.) Matlin and Jim Manley, a fund-raising
specialist, supposedly brought Giuliani in to find at least ten
investors willing to put up $100 million each.
Although nobody should begrudge Rudy a chance to make some
money, this looks too much like a cash grab. Now 58 years old,
Giuliani has spent his entire career, and used all his skills, for
the public good. If the public sector is going to continue
attracting great talent, we have to allow these guys some breaks to
make money. If Giuliani had chased the bucks instead of becoming
mayor, he would have become a partner in a Wall Street law firm and
made $10-20 million during the Nineties, instead of saving New York
City and leading the nation's recovery following the September 11
attacks.
When Giuliani signs on to help Mexico City cut crime, it makes
sense because he has a great record as a crime fighter. With
WorldCom, however, it sounds like Matlin and Manley are just buying
his name and integrity to convince a bunch of big institutions to
pony up $100 million apiece. Admittedly, my head would turn if
someone told me my reputation could make people fork over $100
million, but it just doesn't look right. It looks like he is being
paid for who he is, not for what he can do.
The WorldCom situation provides Giuliani relatively little to
which he could add value. According to Giuliani Partners' press
release, "This is an opportunity to make a positive contribution to
WorldCom, its employees and customers. In particular, we would work
to establish a model form of corporate governance that the company
could use when it emerges from bankruptcy."
WorldCom is a long-distance provider and has some business
communication networks. Those are not good businesses to own right
now, and probably won't be for the foreseeable future. If someone
offered him the job of Chairman of AT&T -- same assets without
the controversy, strife, or bankruptcy -- could he really do
something Michael Armstrong isn't doing? Whoever runs WorldCom
after it reorganizes is going to have to lay off a bunch of people.
Shareholders usually end up with nothing in a bankruptcy
reorganization and this should be no exception. Nevertheless, they
now have a familiar face to blame when they hear they are being
excluded.
As far as corporate governance is concerned, if he has some
ideas, he should share them. I think he is smart to be uninterested
in running the SEC -- they don't pay particularly well and, as
Harvey Pitt learned, you look like some kind of a criminal if you
ask for a raise -- but a book by Giuliani about what's wrong with
corporate governance and how to fix it would make some money and
would aid the debate a lot sooner than waiting until WorldCom
emerges from bankruptcy.
A bankruptcy reorganization is a bad place for someone with a
positive Q-rating. The best players in bankruptcy reorganizations
are called "vulture investors" and their goal is to accumulate
enough securities to block someone else's reorganization or push
forward their own. Once they reach the latter position, they finish
the bankruptcy process with the "cramdown," in which they force all
the other securities holders to follow their plan. It's perfectly
legal, it performs a valuable economic function, it's part of our
great capitalist system, but it is a vicious, contentious process,
more suited to experts at street-fighting than state-making.
Come to think of it, this sounds exactly like something at which
Rudy Giuliani would excel. But that would be work for The Old Rudy
-- an effective in-fighter who could succeed with his agenda but
left lots of enemies in his wake, not the guy who seems more
presidential than the President. But why go back to fighting and
making enemies when you don't have to?
This is a huge risk for Rudy Giuliani, and an unwarranted one.
If he wants to shake things up by going into business, he should
position Giuliani Partners as a leading provider of services, like
Microsoft, in connection with the new Department of Homeland
Security. Or run United Airlines. Even these ideas are riskier than
following the Churchill model of writing and speaking to make money
until it's your turn to govern.
But Rudy Giuliani has never favored the easy way, so this should
be no exception. I wouldn't bet against him in a fight, but this is
a fight he doesn't need.
topics:
Business, Law