The American Spectator

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Reader Profile

Readers of The American Spectator are well-educated, intelligent, and involved in today's issues. As active, concerned citizens, AmSpec readers contribute to charitable organizations and write letters to the editor and to elected officials. They are community leaders, Capitol Hill decision makers, and devoted conservatives.

Many subscribers have been loyal to the magazine for more than 20 years. Each issue, engaged readers take the time to carefully absorb the insightful features and monthly columns from cover to cover, whether on business trips, from their home, or online.

The American Spectator not only informs and entertains its readers, it also creates an up-swelling of opinion that drives policy. Its readers are influential in political, educational, and grassroots circles throughout the country.

TOP-LINE DEMOGRAPHICS

Sex

• 86% Male
• 14% Female

Age

• 16% Under 40
• 21% 40-59
• 63% 60+

Education

• 79% Bachelor's Degree
• 45% Post-Graduate Degree
• 12% AA/Vocational

Household Income

• 40% 100,000+
• 8% 250,000+

Career Track

• 30% Professional/Managerial
• 7% Government
• 33% Owner/Partner
• 33% Retired

Dedicated Subscribers

• 68% Paid Subscribers
• 70% Subscribers for 6+ yrs.
• 35% Subscribers for 10+ yrs.

Affluence

• 18% of subscribers to The American Spectator are classified within the top five percentile of wealth in the United States. They hold positions as business executives, board members of publicly-traded companies, and/or have assets that far exceed the national average.
• 10% of subscribers to The American Spectator hold active investment portfolios of up to $1,000,000.
• Many are self-identified philanthropists that have contributed a minimum gift of $50,000 to non-profit institutions.

LIFESTYLE

Home Ownership

• 89% Own a home

Activities

• 34% Travel Abroad
• 27% Hunting/Fishing
• 55% Visiting Museums
• 24% Playing Golf/Tennis
• 55% Spectator Sports
• 20% Cruises

Marital Status

• 69% Married

Travel

• 79% Leisure Trips Last Year
• 20% 4+ Leisure Trips
• 40% Business Trips Last Year
• 17% 4+ Business Trips

PURCHASING POWER

Online Spending Per Year

• 67% Purchased Products/Services Online
• 15% $500 - $1,000
• 22% $1,000+

Magazine Spending Per Year

• 62% Bought from a Magazine
• 10% $500 - $1,000
• 6% $1,000+

Books Purchased Last Year

• 35% 10 - 20 Books
• 14% 20 - 30 Books
• 16% 30+ Books

Types of Books Purchased

• 48% Fiction
• 70% History
• 51% Biography
• 74% Political